Wednesday, February 14, 2007

New Business: Platforms to create e-Business

Nowadays, in the globalization era, we can easily transfer data, products and services anywhere in the world. The information economy gives people the opportunity to be important figures in the global panorama. And, how they can be important? On the one hand, there are a lot of ways people have to become important opinion formers: blogs, youtube, facebook, etc., all of them give people the chance of showing to billions of Internet users all what they create. This is called Internet 2.0, the interactive and user-centric net. On the other hand, Internet development in the past few years has been focused directly on Business. Start-up costs have considerably decreased with e-business, and thereby, a lot of daring and risky initiatives have been launched through Internet, taking into consideration that sunk costs were now smaller.

However, there were still a lot of legal and economic barriers to entry and only some few entrepreneurs with funds were able to start new businesses based on Internet. The net has been being a good platform to express and exchange ideas, but doubtfully a good "test bench" for new kinds of business since "dot com boom and bust". But fortunately, time has passed, and some new ideas are growing up. An example is a new platform recently created to launch business on the net. Similarly as some other Internet 2.0 platforms, this new web allows not-specialized users to easily start an e-business.All you have to do is creating a free account (signing-up is relatively easy); afterwards, you just have to customize your e-shop with your personal design and configuration...then, with some easy-to-get extra information, you'll be able to sell an unlimited number of products and start making money from your house. In addition, the web offers you a lot of features to enhance your business, as: search engines, ship orders, credit cards allowance, return policy pages, marketing tools, product exposure through automatic Froogle submission...

As you can see, with Internet 2.0 now everything is easier...not only communicating, but also making money.

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