Sunday, January 28, 2007

Photos and videos: directly from your cell phone to Internet

Nowadays, Internet, cell phones and photo/video cameras have became a mass product, representing a huge market inside developed world. Marketers should have the ability to identify oportunities in the information age, and try to draw strategies to reach as much potential customers as possible. That's why an enterprise has put interest in developing a new product that tries to cover a growing need: instant uploading of your photos and videos through your cell phone to Internet.

But, not only cell phones (equiped with photo and video cameras at a really low price) have became a mass product; also, Internet platforms as Flickr, Facebook, Fotolog, Hi5...have succeed, generating a huge flow of information from an enourmous variety of devices to the Net. But people are still no content: they don't want to wait to upload photos until they arrive home. That is the reason why a new service called Shozu alllows you to upload your photos and videos directly from your cell phone to any platform as Flickr. With this innovation, you can be sharing a photo with a friend, still being in the same place where the photo has been taken.

I think implementing this new service is a challenge into the new Internet 2.0 era, that permits all indivuduals to highlight subjective information with the same speed (or more) than newspapers or TV channels. Moreover, with intelligence and creativity, this service can be used as a marketing tool (specifically small and medium enterprises).

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