Internet Generation

With the explosion of Internet around 1994, each day there are more people living together with Internet. A coming generation is growing up with a new technology and, as we have seen in class, new habits and behavior patterns are being created. This allows companies to change the strategy of approaching the audience. Now, they react easily and quickly to Web-oriented advertisement and to those commercials with a high level of technologic information. The selected audience realize that the company is talking to them, and the response to the ad is positive. As an example, above there's a commercial made to force people stop smoking; as said before, the advertiser knows who is the part of the audience they want to target: young people that have just started smoking or that want to try it. Because they know these people have grown up with Internet, they have chosen this kind of artistic approach to reach them..Well done!